NewFans is where independent artists and fans connect without barriers.

I am Tiffany Arnold, also known on social media as "RMi" (respect my individuality). I'm the founder of NewFans, a company dedicated to helping independent artists take full control of their music careers. My work is driven by a deep belief that artists deserve the same level of business tools, marketing power, and audience ownership that major labels provide, but without losing their creative freedom.

I started NewFans with a vision to merge proven marketing strategies with advanced technology so artists can spend less time worrying about promotion and more time making the music they love. Over the years, I have developed expertise in digital marketing, content creation, social media growth, and automation systems. This knowledge has shaped NewFans and NewFans Pro into platforms that provide practical solutions to the challenges artists face every day.

My passion for innovation comes from listening to and working directly with artists. I have spoken with thousands of independent creators who share the same frustration of having their audience controlled by third-party platforms. NewFans was built to change that. By giving artists the tools to collect, engage, and monetize their fanbase directly, we are creating a future where musicians can run sustainable, profitable careers on their own terms.

Through NewFans, I continue to focus on creating systems that work for real people in the real world. Our mission is simple: help artists turn their passion into a thriving business while keeping ownership and authenticity at the center of everything they do.

 Born in Dallas, Texas, raised in Irving and Arlington. Yung Boss Crook, known to his closest friends and family simply as “Crook,” was raised by his mother as an only child. He learned valuable lessons about being a man through sports and running the streets of the Dallas/Ft. Worth metroplex. You could say Crook gets his love of music from his mother, who often brought him along to her frequent choir rehearsals at church. Eventually, she found a way to get Crook involved with the youth choir as well. As a youngster, Crook even performed with the late Christian artist Carmelo “Carmen” Licciardello. To say the least, Crook is no stranger to the spotlight.

Growing up, Crook chose sports throughout junior high and high school, all the while continuing to write lyrics to beats he would burn onto CDs. He never really stopped making music. Crook says, “I’m a product of hard work and repetition. I feel like I’ve already been doing this a lifetime.” Throughout college, Crook would often skip classes, tests, and other events on campus, choosing to practice his craft instead. He turned his dorm room into a recording studio and formed a group known as “Yung Men Of Bidnizz,” consisting of artists such as LB111 and DontreezyMusic, all while earning a B.A. in psychology.

Crook draws inspiration from artists and groups such as Big K.R.I.T., J. Cole, Devin the Dude, Z-Ro, UGK, Outkast, SUC, DSR, Rap-A-Lot Records, Nipsey Hustle, T.I., Erykah Badu, Webbie, Twisted Black, Tupac, and many more. He has opened for Z-Ro & Lil Flip, been featured on “Coast to Coast” mixtapes and internet radio. A big supporter of his home state, Crook honors the artists who paved the way for him.

Crook is a Swiss army knife with a Midas touch; he does it all. Mixing, producing, writing, promotion, marketing, graphic design, artist management, and now as an A&R Manager, he’s involved in discovering and nurturing new talent. As Crook would say, he has the juice, and he has no problem letting you know.